Venus Williams to Showcase Apparel Line in 'EleVen' Exhibition Match
Venus Williams, former world No.1 and 2004 Volvo Car Open Champion, will showcase her apparel line, EleVen, in a World Team Tennis format exhibition at the Volvo Car Open on April 1st. Williams, alongside four Charleston women, will play on the Althea Gibson Court from 4:30 - 6:00pm.
“Venus is known for making the tennis court her fashion runway,” said Eleanor Adams, Tournament Director for the Volvo Car Open. “It’s only fitting to have her showcase her 2013 EleVen clothing line in an exhibition match. She’s so good to our fans, and I know that the local women participating are very excited to play alongside a world renowned tennis star!”
All of the players in the exhibition match will be dressed in styles from the Spring 2013 collection of EleVen By Venus Williams and the apparel will be on-sale during the match as well as throughout the week in the tournament merchandise tent. The all-female ball crew will also be clothed in apparel by EleVen
Williams believes that if you look good, you play well. In 2007, she debuted a collection of classic tennis dresses and sportswear. In 2012, Williams re-launched EleVen as a true active lifestyle brand available to customers. This fresh start for the line embodies William’s iconoclastic approach to lifestyle activewear: strong, simple, and iconic. EleVen By Venus Williams is sold at tennis shops, specialty boutiques, and online at EleVenbyVenus.com.
“I’m excited to showcase my 2013 EleVen collection to the fans at the Volvo Car Open, and what better way than on the court where players can look good and play well!,” said Williams.
For more information about the exhibition match or to purchase tickets, visit volvocaropen.com. For more information on EleVen, go to http://elevenbyvenus.com/.