Daniel Island  Charleston, SC
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Volvo Car Open Signs New Premier Sponsor

The Volvo Car Open has partnered with a new premier sponsor Lisette L Montréal for the April 2 – 10 Daniel Island, SC tennis tournament which is part of the Family Circle event series of programs. This is the first time the Canadian-based apparel company has sponsored a tennis tournament.

For more than a decade, Lisette L Montréal has been designing women’s pants with a purpose: crafting the perfect fit for women of all body types, shape and size. The pants are designed to create a slim fit by a built-in tummy control with flaterie panel and contoured waistband. The pants are sold online, as well as in fine boutiques across Canada, United States, Europe, Australia and New Zealand.

Lisette L Montréal will support the 2016 Volvo Car Open’s Official Player Party and Ladies Day. In addition, they will sell merchandise from a weeklong pop-up shop during the tournament.

“We are so excited to add the Lisette L Montréal brand to our event,” said Bob Moran, Volvo Car Open Tournament Director and General Manger. “They are truly a world-class international brand that will speak directly to our largely female audience. This program is not just about branding, but creatively reaching our fans through a unique pop-up shop on-site and sponsoring Ladies Day, while also entertaining our players at the Lisette L Montréal Player Party. We are clearly excited with this new partnership.”

As part of their on-site promotion, Lisette L Montréal will give away a free pair of pants every half hour throughout the entire week of the event. Any fan that tries on a pair of Lisette pants at their Volvo Car Open pop-up shop or at Anne’s Downtown will be entered to win a pair of pants.

“We are absolutely thrilled to participate in the 2016 Volvo Car Open,” said Lisette Limoges, Lisette L Montréal Founder and Creative Director. “We are such fans of these incredible athletes and the city of Charleston and are honored to be working alongside Volvo. We are beyond excited to share our latest collection with the fans, players and city of Charleston!”

Tickets for the 2016 Volvo Car Open are now on sale. For more information on tickets, call 800.677.2293 or visit http://www.volvocaropen.com. Patrons can purchase single session tickets, or choose from a variety of ticket and travel packages.

Tags: Lisette, Sponsor, Volvo Car Open
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