Volvo Car Open partners with Universal Tennis for a qualifying wild card tournament
The Volvo Car Open announced today that it has partnered with Universal Tennis on a qualifying wild card tournament, with the winner receiving entry into the WTA Premiere event’s qualifying player field.
The tournament, hosted February 28 – March 3, 2019 at the Family Circle Tennis Center, will include a 32-player draw. Players will be seeded based on their Universal Tennis Rating (UTR) Powered by Oracle. This unique event will provide the opportunity for any female tennis player with a UTR of 11+ to compete for a spot in the professional tennis tournament.
UTR Powered by Oracle is the only global tennis rating system that compares all players, regardless of age, gender, or geography across a single, unified scale. The system is growing quickly worldwide and is being adopted by players, coaches, academies, colleges, clubs and organizers as the most reliable way to measure tennis skill level. The MyUTR engagement platform features a fully integrated event and tournament management system, where tennis events are organized around player UTRs to facilitate competitive, level-based play.
“We look forward to partnering with the Volvo Car Open to create a new opportunity for talented players to play to qualify for the main draw of the tournament,” said Mark Leschly, Universal Tennis Chairman & CEO. “We will also be working closely with the venue to create more compelling year-round opportunities for level-based competition for players of all levels.”
The tournament match play format will consist of two out of three sets, with a match tiebreak for the third.
“We are very excited to create an official partnership with UTR by hosting a wild card event for a spot in our qualifying draw of the 2019 Volvo Car Open,” said Bob Moran, Volvo Car Open Tournament Director. “However, this relationship will go far beyond this event. UTR provides the most accurate and real-time assessment of a player’s ability. It cuts through gender and age to provide a vehicle for men and women to play together and juniors to play with adults based on their UTR rating. We, as a year-round venue, find great value in being able to create and cultivate an even more close-knit community of tennis players. UTR will truly provide a standard for all players!”
The nine day Volvo Car Open is the largest women’s-only tennis tournament in North America and attracts an average of 90,000 attendees and more than 100 of the top singles and doubles tennis players. Its 2019 field features seven of the top 25 players in the world, including Caroline Wozniacki, Sloane Stephens and Kiki Bertens.
Patrons have the option to choose from individual tickets, ticket packages and travel packages. Ticket prices range from $25 for an individual session to $540 for an all-inclusive weeklong package with complimentary access into a private hospitality suite. The Volvo Car Open also offers packages that include premium seats, ticket savings and membership into the tournament’s Ace Club.
The Ace Club is a program for package holders that provides unparalleled amenities and benefits during the tournament, including private bag storage, invitations to the “Selection Party”, a tournament poster, incentive membership cards and much more. In addition, members have the option to opt-in for Ace Lounge access, an exclusive hospitality location providing first-class amenities like live entertainment, air-conditioning, elevated food options and more.
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